Domain Names Shop - Top Level Domain, Second Level Domain, Domain name- Online

So you've decided to create your own web site? You would probably like to have a web site name that is catchy and memorable. If your web site is called something like 157.166.226.25, you probably won't have too many repeat visitors to your web site. That number, which would be too difficult for most people to recall instantly, is called an IP address. The particular IP address mentioned will take you to CNN.com.

When you purchase a domain name it provides a sort of representation of an IP address. Your domain name is what will bring people back to your web site over and over again, provided that it is easy to remember and that the content of your web site is relevant. A domain name consists of a few important aspects. Firstly, the domain name must be registered. When you register your domain name, you have your choice of both a top level domain and a second level domain.

Every domain name ends with a top level domain name. This top level domain can be generic, consisting of three or more characters. Examples of generic domain names include .com, .org, and .net. Moreover, top level domains can be territory based. Examples of domain names that are territory based include .au for Australian web sites, and .ca for Canadian web sites.

The other part of your domain name is the second level domain. The second level domain is exactly to the left of your top level domain. In "example.com," the second level domain is "example." Typically, the second level domain is created based on the name of your company, product, or service. There can be any number of lower level domains which can be used to designate a web host server.

Initially, when purchasing a domain name, you will be concerned with the top and second level domains. There are many online providers that will allow you to purchase and register a domain name. These providers are called registrars. The cost of registration varies depending on the company of your choice, but typically, registering a domain name is an inexpensive proposition. Your registrar will let you know if your domain name of choice is available. Once you complete your purchase, it will take a few days to see your domain name online. At this point, most registrars will provide a parking page to allow you some time to produce content for your web site. A parking page is simply a placeholder page. When purchasing your domain name, make your second level domain explicitly state what your web site is about. This is one sure way to increase traffic on your site, and make it easier for your audience to find you.

Source: www.wikipedia.org
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